Webflow vs. WordPress: What to Choose for Your Business in 2025?

If you’re a small business owner looking to build or revamp your website, you’ve likely come across Webflow and WordPress as two of the top choices. In this post we'll go through the key differences between them so you can choose the right one for your needs.

Introduction to Webflow and WordPress

Webflow and WordPress are both website builder platforms. Both of them offer unique advantages and cater to different needs. Understanding these differences should make it easier to pick the right choice for you.

• Webflow is a no-code, visual web design tool with built-in hosting and security, which makes the experience more user-friendly for non-developers.
• WordPress powers approximately 43.6% of all websites worldwide, making it the most widely used content management system. It is open-sourced and highly flexible but often requires technical expertise.

Below we'll compare these platforms in areas that are important for business owners.

1. Ease of Use

• Webflow was built with non-technical people in mind. It has an intuitive user interface, AI-powered tutorial setup, an onboarding that asks you about your coding experience and a dedicated editor platform.
• WordPress has a steeper setting up and learning curve. You'll need to manage themes, plugins and hosting manually. While page builders like Elementor simplify the process, every plugin works differently, so coding knowledge is a must.

✅ Winner: Webflow, for its user-friendly, no-code approach.

2. Customization & Flexibility

• Webflow allows deep customization without coding using the designer platform, but has a limited number of plugins (~100+). Can be further customized with actual coding.
• WordPress offers unlimited flexibility with over 60k+ plugins. Non-technical users can feel limited without help, but developers can create any functionality needed.

✅ Winner: WordPress, for its nearly limitless customization potential.

3. Maintenance & Security

• Webflow: Security is built-in the package, with automatic updates and hosting included. The Webflow Editor lets users update content on the live site without the help of a developer.
• WordPress: Security isn't built in, but available through integrations and plugins, which requires expertise and most likely extra budget since most plugins come with extra costs. Updating plugins need to be done manually as well, which might break a site if done carelessly.

✅ Winner: Webflow, for its hands-off maintenance and built-in security.

4. Cost & Ongoing Expenses

• Webflow has multiple pricing plans from $14/month to $39/month or higher. Costs can also add up based on extra features like Localization and Analyze. Most plans are also billed per seat (meaning: per user account), so if your team needs more access it can be costly.
• WordPress is free to use initially as it is an open source platform, but requires covering additional costs like hosting, domain, themes and plugins. Most notably premium plugins can range anywhere between $40-200. Hiring a developer for setup and maintenance can also add to additional ongoing costs.

✅ Winner: It depends. Webflow has predictable costs, while WordPress can be cheaper upfront but more expensive long-term.

5. Customer Support

• Webflow has dedicated customer support included in all subscription plans.
• WordPress has no official support as it is an open-source platform. Alternatively there are plenty of free community resources like WPBeginner, but you'll have to do the digging.

✅ Winner: Webflow, for direct customer support.

6. Blogging & SEO

• Webflow: SEO is mostly automated, with easy-to-use tools. From certain pricing tiers, a CMS allows for content management, making it easy to create articles, events and other dynamic content.
• WordPress: Originally built for blogging, WordPress has more advanced features like tagging, categorization, and built-in comment sections. SEO plugins (Yoast, RankMath) offer deep customization but come at an extra cost.

✅ Winner: WordPress, for its powerful blogging tools. However, Webflow is still a strong option, especially for those who prioritize simplicity.

7. External Collaboration (Agencies & Freelancers)

• Webflow offers features like guest seats for agencies and freelancers, allowing external experts to work on your site without extra costs. There are also options for adding reviewers and commenters as well.
• WordPress supports content creators and bloggers well, but lacks built-in collaboration tools for agencies making it harder for them to work with you.

✅ Winner: Webflow, for its agency-friendly features.

8. Performance & Speed

• Webflow generates clean code and provides optimized hosting out of the box, ensuring fast page speeds.
• WordPress's performance depends on the number of plugins you use and the hosting provider. Poorly managed sites can become slow and bloated.

✅ Winner: Webflow, for built-in speed optimization.

Conclusion: Which One Should You Choose?

Choose Webflow if:

• You want an easy-to-use platform with built-in hosting and security
• You don’t want to worry about updates or technical maintenance
• You want to publish updates and changes without the help of a developer
• You value a seamless design experience and easy collaboration with agencies
• You would benefit from live customer support

Choose WordPress if:

• You need unlimited customization and advanced functionality
• You have coding experience or an in-house team of developers who can manage updates and hosting
• Blogging is a core part of your marketing strategy and you need robust content management

Need Help Choosing?

At YNDS, we specialize in creating high-performing, modern websites in Webflow. If you're looking for someone to talk to regarding wether or not Webflow is the right choice for you, get in touch with us and we'll set up a free of charge meeting to discuss your options.